INDUSTRY Property SCOPE Visual Identity Realignment Branded Collateral Social Media Content Strategy and Creation Monthly Brand Strategy & Design Execution New Website Skin Design (In Progress) THE CLIENT Circa Heritage & Lifestyle is a boutique real estate agency that specialises in high-end heritage and lifestyle properties across Victoria and Tasmania. Founded by Sue Gratton, a passionate and forward-thinking director with a love for design, storytelling and sustainability, Circa brings a level of curation and care to real estate that’s rare in the industry. Sue is a long-time client of First Sense, having worked with us since 2020, seeing us not just as a strategic partner and Brand Manager, but as an integral member of her team. THE BRIEF From the beginning, Circa needed a brand presence that could match the calibre of the properties it represents — while also communicating its unique values: elegance, environmental consciousness, and emotional connection to place. The brand had to appeal to an audience who values character and legacy — buyers who don’t just purchase homes, but invest in a lifestyle. Over time, our role evolved beyond content and collateral creation into a more holistic brand management and strategic support role, guiding Circa through its continued evolution and growth. THE PROCESS Our partnership with Circa has spanned years of close collaboration, with Sue entrusting us to lead the brand’s ongoing visual presence. We plan and deliver social content, marketing assets, and manage ad campaigns — ensuring every output feels cohesive, elevated and aligned with Circa’s ethos. At the heart of Circa’s brand is storytelling — a deeply considered approach to marketing that goes beyond listing features to evoke the emotion and essence of each property. Shaping this storytelling lens has helped the brand carve out a unique position in the market, allowing each listing to connect with its audience in a more personal and memorable way. In 2024, we undertook a visual identity realignment — refining the brand’s aesthetic to better reflect its maturing position in the market. THE OUTCOME With First Sense as an embedded creative partner, Circa Heritage & Lifestyle has elevated its market presence while building emotional resonance with discerning clients. The aligned brand strategy, refined visuals, and intentional storytelling now serve to reinforce Circa’s reputation as the go-to heritage property specialists—resulting in heightened brand recognition, deeper client trust, and more inquiry-qualified leads. This isn’t just eye-catching design. It’s considered brand-building that supports sustainable growth, which has supported Circa’s expansion into new states, with the potential of a national presence. With First Sense beside it, Circa continues to evolve with intention — not just growing a brand, but cultivating a legacy rooted in emotion, storytelling, and unwavering purpose. We’re not just a creative partner, we’re as invested in its future as the founder herself.