INDUSTRY Hospitality SCOPE OF WORK Visual Identity Creation Brand Style Guide Branded Collateral Design Ongoing Design Support THE CLIENT Normandy Wine & Grill is the latest venture from celebrated Melbourne chef, Azem Dzevlan. With a culinary journey that includes over a decade at the iconic Bistro Thierry as well as stints at Maha and Le Bouchon, Azem brings a wealth of expertise and a deep reverence for quality produce to every plate. Situated on Windsor’s bustling High Street, Normandy is a refined yet relaxed French bistro and wine bar — co-owned with his wife Aisha, who together also run the cult-favourite Richmond café, Black Gold (another project First Sense was also engaged to develop the visual identity and menu design for). The menu celebrates classic French technique, seasonality, and provenance — earning the venue a coveted place on Sitchu and The Urban List’s lists of Melbourne’s Best French Restaurants in 2025, solidifying its position as a new local institution. THE BRIEF Azem and Aisha approached First Sense to develop a visual identity that would encapsulate the essence of Normandy: a homage to classic French bistros, infused with modern sensibilities. The goal was to create a visual identity and menus that felt timeless and elegant, yet fresh — appealing to both seasoned Francophiles and a new generation of diners seeking authentic yet innovative French fare. THE PROCESS Inspired by the understated charm of Parisian eateries, we created a visual identity that balances heritage and modernity. A classic serif logo anchors the brand, supported by a palette of warm neutrals and rich burgundy — a nod to the restaurant’s mood and wine-focused menu. Custom illustrations and bistro-style menu layouts add a handcrafted finish, capturing the attention to detail behind every plate. THE OUTCOME The new visual identity and menus have been instrumental in establishing Normandy Wine & Grill’s presence in Melbourne’s competitive dining landscape. The branding resonates with patrons, conveying the restaurant’s commitment to quality and its unique blend of classic and contemporary French dining. The cohesive design elements contribute to a memorable dining experience, reinforcing Normandy’s reputation as a go-to destination for exceptional French cuisine in Windsor.